Costa Blanca’s appeal has long been based on a combination of climate, connectivity and relative affordability.
Spain’s latest resale-price increase suggests that the affordability element is coming under increasing pressure. National asking prices rose 17.2% annually in June 2026, reaching an average of approximately €3,133 per square metre.
Costa Blanca remains less expensive than several competing premium destinations, but rising prices are changing the type of buyer able to enter the market.
Strong demand across multiple price levels
Unlike some luxury-focused destinations, Costa Blanca attracts a broad buyer base.
Purchasers include retirees, remote workers, families, holiday-home owners, investors and permanent residents. This diversity provides resilience but also creates competition for affordable apartments and villas.
Lower-priced stock can experience particularly intense demand because it is accessible to both local and international buyers.
North and south are not interchangeable
Northern Costa Blanca markets such as Jávea, Moraira and Altea frequently attract premium lifestyle buyers. Limited supply, attractive landscapes and established international communities support higher values.
Southern markets such as Torrevieja and Orihuela Costa contain a larger number of apartments and urbanisations, although the best-positioned properties are also becoming more expensive.
A province-wide average therefore conceals major differences in buyer profile and property type.
The risk of losing the value advantage
Costa Blanca competes partly by offering more property for a buyer’s budget than Marbella, Mallorca or Ibiza.
If prices continue rising more rapidly than incomes and construction, the region may lose some of that advantage.
Buyers may move farther inland, choose smaller properties or consider neighbouring Murcia. Local residents may face even greater difficulty securing suitable housing near employment centres.
New construction must match real demand
Building more homes is part of the solution, but quantity alone is insufficient.
New developments must consider year-round communities, energy efficiency, transport, water resources and access to healthcare and education.
A collection of seasonal apartments without supporting infrastructure may generate sales without resolving the region’s housing needs.
NLS Conclusion
Costa Blanca remains one of Spain’s most compelling international property markets, but its value proposition cannot be taken for granted.
The next phase of growth should be judged not only by price increases or transaction volumes, but by whether the region remains accessible, liveable and sustainable.
Agents who understand the differences between local micro-markets will be better positioned than those relying on general Costa Blanca price claims.
